Production Report 2

This task helped me see if I did everything in my essay that I planned for in my outline. The project is beginning to make me more exhausted and anxious with the deadlines coming soon.

Outline Item: 

Main point 1: Genre 1 (Journal Article)

Discuss Rhetorical concepts:

Situation:
-Audience
-Author
-Credibility
-Context

Strategies:
-Emotional appeals
-Logical appeals
-Credibility-based appeals

Adaption of outline item:

The first genre I found from my research is a journal article. This genre has been written frequently and is read by many professionals in the marketing field. An example of this genre can be seen in my interviewees’ journal article “Symbols for Sale”. Sidney J Levy, uses a less formal tone but a more personal easy to read style. His work is shown to be different from most other journal articles, as “Symbols for Sale” uses less marketing jargan. The use of less sophisticated writing can consequently give Sidney J Levy a larger audience that can understand his work more easily. As I met with Dr. Levy, I discussed with him about why he decides to write in a less formal style, he explained this stylistic choice with “In my writing I am oriented towards clarity. I want to be understood, and not make it sound to abstract or too unusual. Although this is not true with most people in the marketing field, I like to write in plain English. I try to be clear.”

1. I used form for my raw material to give a organised structure to the project. As I decided to write a standard college essay instead of a podcast, I try to use the active voice as much as possible and limit the use of repetition, run on sentences and the passive voice.
2. The production of this raw material went well after switching to a standard college essay. As this genre is the most familiar genre for me, this experience helped speed the writing process of my project. I did have to edit a lot of my work as I felt there were many sentences which did not sound correct or had an awkward structure.