My Interviewees as Professional Writers

My interviewees as professional writers have published a lot of work in the past. It was inspiring to see how successful  my interviewee Sidney J Levy's works have been which have contributed to the marketing field.

1. 

Sidney J Levy, has written many reports and articles about marketing with "The Technology of Branding", "Olio and Integraphy as Method and the Consumption of Death" and more. He has also written books such as "One Man in His Time" and is working on "The Theory of the Brand". 

2.

Symbols, Selves, and Others

Olio and Integraphy as Method and the Consumption of Death

3.

The first article was published in 1982, focusing on symbolic aspects in products. 

The second article was written in 2014 about analyzing the Olio and Integraphy strategies as a studying situations. 

4. 

The overall message for the first piece is to demonstrate are different views on the symbolic character of products. This is seen through "Further study can work toward clarification of concepts, exploring interaction of symbols, richness and layering of symbolic meaning, and the complex process whereby people interpret symbols to themselves, to others, and about others."

As for the second piece, the message is to discuss on how Olio and Integraphy strategies can be used to find information. This is seen with "The purpose is to integrate information, data findings, and examples from a variety of sources." 

5.

As for the purpose, the purpose is the exact same as the overall message for each piece

1.

Edward Ackerley has contributed to many publications with "Services and Marketing" "Advertising and Integrated Brand Promotion" "Creative Strategy in Marketing" and more. 

2. 

Advertising and Integrated Brand Promotion -could not find second publication-

3. The first publication was published in 2012 which discusses about the structure of advertising industry, advertising history and the social and ethical aspects of advertising.

4. The message of this book is to educate and inform readers about advertising and the fundamental concepts of advertising and promotion. Through the use of real life examples, models, and diagrams help inform readers. 

5. The purpose of this work is to inform readers on advertising and brand promotion. By listing the history, case studies, structure of marketing industries etc. All this helps readers grasp a solid understanding of what advertising entails.