This post really made me realise what my major requires and made me think about my future in more depth. This task not only also helped me understand a bit more about marketing but also helped me reflect on myself and my future.
1. Students who go into marketing will learn how businesses and societal environments work, development of products and services, managing pricing, sales, advertising and more.
2. People who do this major later work as an Market Research Analyst, Green Marketer, Business Agent, Consumer Researcher and more.
3. What drew me into this field was the many potential benefits for me in the my future after university. Firstly, the University of Arizona has one of the most respected business programs in the nation. Additionally, my father advised for me to study marketing as it will be advantageous for me to learn and use in the business world. The large opportunity for jobs is also a big benefit which marketing offers. Thus, it is mostly the fact that I have a greater advantage of finding work which makes this major most appealing to me.
4. Kalle Lasn, Malcolm Gladwell, and Michael Porter. These notable scholars in marketing are very influential Kalle Lasn's creation of Adbusters magazine, Gladwell's "The Tipping Point" and Michael Porter's idea of the 'five forces'. These works are all beneficial to understanding business.
5.
-Journal of Marketing: United States
-Journal of Supply Chain Management: United Kingdom
-Journal of Marketing Research: United States
No comments:
Post a Comment